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Commitment comes from the inside out and is tested often. Measure yourself against the best. Most others will choose to be average. This is what average means. You won’t know your limits if you don’t keep trying. Reject the idea of good enough. Commit to excellence. Take each of your goals and think of how you can improve one percent each month. Success is a journey. It is not a quick fix. The joy is in the doing. Think of success not as a peak to be climbed but a high plateau to be walked.

Always encourage children or employees to do their best and to keep going. Set the bar high for yourself and them. You will all be the better for it.

It’s fun and exciting to plan and open a business but after a few months, reality starts to kick in. Ownership and man­agement responsibilities are demanding.

Perhaps several vendors should not have been so highly recommended. Maybe the work ethics of some recruited staff do not match expectations. After the novelty wears off, some customer interest will wane.

With the slow creep of discouragement, average people quit and settle for mediocrity. It’s seems a small fact that the flowers in the beds outside the office are dead. It gets easy to overlook the smudges on outgoing correspondence. You allow discontent among staff to fester. Suddenly updating the website is no longer a priority.

For the extraordinary, second rate and quitting are not options. You can’t yawn and shrug your shoulders. You are the boss. Through your example, you are responsible for the ener­getic or toxic atmosphere in your workplace. You attend to the details. You maintain the standards. You don’t turn a blind eye to anything.

If you need to find new suppliers and new employees and new ways to promote your products or services, you do that.

To keep to a steady course and strive toward excellence, 11 you may have to make improvements again and again.

BillFitzPatrick.com, The Action Principles

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