Your word is your bond. When you make a promise to a customer, you will do everything in your power to deliver what is expected and more.

You will do your best to offer the highest quality goods and services, which means not just perceived value, but real value to your customers.

When customers put their trust in you, you will never betray that trust. You will give honest recommendations; whether that means more business for you or not is not relevant. You will be truthful.

You will lead and insist upon on a team effort to pro­vide a clean, safe work environment where all employ­ees can prosper.

You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will still build your busi­ness for the longer haul based on honesty and integrity. Your good name and your solid reputation will be held sacred.

BillFitzPatrick.com, The Action Principles

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From day one, you accept the premise that by follow­ing the Action Principles^®, you will work hard and give much. Don’t cheat, or look for the easy way out. Bask in the feeling of exhilaration and accomplishment that few will experience. If you work hard, you will never go hun­gry. In the end, you will discover that all the hard work was worth it. Work hard and don’t wish that your life were any other way. Get accustomed to doing what oth­ers can’t or won’t.

You know and accept the value of hard work. Because you are goal-oriented, you don’t need a lot of motivating. You want to work at work. Many people don’t work very hard at work. Some people are productive only half of the time. The rest of the time they are engaged in non-business activities.

Almost all jobs have tedious or arduous aspects to them and it’s human nature to avoid these more difficult jobs, even though these are the tasks which may be the most productive for the company.

The salesperson doesn’t want to take the extra time to explain the extended warranty. The auto mechanic is too busy to follow-up and check if his customers from last week are satisfied. The real estate agent doesn’t want to show a house on a Sunday night. What others avoid can become your opportunity to profit. Over time, this willing to work harder and attend to details can make a big dif­ference in your career advancement and ultimate success.

Appreciate that some may praise your hard work while some, especially less ambitious co-workers, may resent your willingness to do more than is required or expect­ed. You have accepted hard work.

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