Moral courage is needed more often than physical courage. Moral courage may mean the challenge to stay with a belief when your position may not be the most popular. Moral courage can be standing tall against big­otry, prejudice, unfairness, and bullying behavior. Moral courage is a challenge to do what is right, regardless of the personal consequences. Moral courage may ask you to forgive.

Think of people in physical pain or mental anguish. You may see courage being lived every day.

Rarely will you find a perfectly smooth straight road to financial success. More likely, the road will be curved, with plenty of pot holes and boulders to avoid. You will be delayed. Your faith may be tested.

With the best of intentions, you will risk and fail. Many around you will be quick to say, “I told you so.”

It will be perfectly natural for you to second guess your own decisions? Did you do the right thing by choos­ing the more difficult path? It would have been so much easier just to have just stayed at home. No one expects you to be more than you expect for yourself.

When you hit a wall, it will be easy to quit, as most do. It will take courage to be a contrarian, to carry on and persist. You may try again and still meet defeat. Now, you may feel crazy to keep going. If you are mak­ing the same mistakes again, you are crazy. However, if you are learning from your mistakes, then, with courage, you will become a seasoned veteran and your persis­tence will pay off.

Have, courage, face your fears and do it.

BillFitzPatrick.com, The Action Principles

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Your word is your bond. When you make a promise to a customer, you will do everything in your power to deliver what is expected and more.

You will do your best to offer the highest quality goods and services, which means not just perceived value, but real value to your customers.

When customers put their trust in you, you will never betray that trust. You will give honest recommendations; whether that means more business for you or not is not relevant. You will be truthful.

You will lead and insist upon on a team effort to pro­vide a clean, safe work environment where all employ­ees can prosper.

You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will still build your busi­ness for the longer haul based on honesty and integrity. Your good name and your solid reputation will be held sacred.

BillFitzPatrick.com, The Action Principles

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