the curiousity within
In: Umum
29 Apr 2010Who will stand and speak for the children, for the condemned, for those depressed or suffering in physical pain? Defend the rights of the old, lonely, homeless, unwanted, forgotten, the harassed, physically and mentally challenged and depressed. Our blessings morally obligate us to share our time, money and expertise.
The easy course would be indifference and apathy reflected in our silence. When we do not fight for every life, we jeopardize our own. As the twenty-first century dawns, how many alternatives are we willing to consider before we give up even one life? Can we reach out compassionately to those dealing with life issues? Don’t we have enough time, talent, money, and love to keep trying?
The strong and brave must defend those who cannot do this themselves. This is leadership. It is preserving human dignity and defending human rights. There, but for the grace of God, go I.
Write Your Elevator Pitch
Imagine being caught in an elevator alone with a top executive from your firm or that one client that you’ve been trying to reach. What would you say?
Many times you will have an opportunity to expand your network by pitching new prospects on exactly who you are and what you do. Your favorable first impression must be professional: simple, direct, impressive, interesting and brief. Hence, you need an elevator pitch.
You have two minutes; 80 – 200 words is a good length. Write your elevator pitch before you need it and keep rehearsing it until it sounds warm, friendly, conversational and unrehearsed.
What do you do? How do you do it? What is your Unique Value Perspective that separates you from the average? What benefit will the listener derive from further association with you? Move quickly from who you are to how you can help them. Your objective is to exchange businesscards and, perhaps to arrange a follow-up communication.
It may take you a few tries to get the proper words and tone. You may want to write different variations for different prospects and situations. All the writing and editing and practicing is worth the investment.
BillFitzPatrick.com, The Action Principles
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