… your religious faith.
… your family.
… your good name.
… your given word.
… your moral code.
… your self-reliance.
… your positive attitude.
… your healthy lifestyle.
… your self-improvement.
… your love of learning.
… your willingness to share.

Your word is your bond. When you make a promise to a customer, you will do everything in your power to deliver what is expected and more.

You will do your best to offer the highest quality goods and services, which means not just perceived value, but real value to your customers.

When customers put their trust in you, you will never betray that trust. You will give honest recommendations; whether that means more business for you or not is not relevant. You will be truthful.

You will lead and insist upon on a team effort to pro­vide a clean, safe work environment where all employ­ees can prosper.

You will probably be so successful in business and investing that you will have the option of early retirement after twenty or thirty years. You will still build your busi­ness for the longer haul based on honesty and integrity. Your good name and your solid reputation will be held sacred.

BillFitzPatrick.com, The Action Principles

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