It would be nice if there were logical step-by-step instructions for every step on your success journey. But, there aren’t. You learn from your own experiences and by studying the experiences of others, and then you often have to find your own way. To find an answer, you may have to go outside the box.

If all graphic designers are offering computer-generated work, maybe your niche is hand drawing. If all your day care center competitors are strict about pick-up times, maybe your niche is to be flexible. If none of the other land­lords in your area allow pets, maybe you do. Being a little different can be profitable.

If you can’t earn a degree full time, perhaps you can take evening or correspondence or on-line courses. If you are worried about starting a business, you can con­sider buying an existing business or a franchise. If you can’t exercise because you have to baby-sit, how about taking the kids for a walk or run with you? Don’t give up. At times, you may have to improvise and be creative. Quitting or not trying isn’t an option.

The Boss is The Rainmaker

In a small company, someone has to bring in the cus­tomers. Guess who? It is the boss who has the responsi­bility of making it rain with a steady stream of business.

The owner of the landscaping company may enjoy mowing lawns but someone has to find the lawns to mow. The law office needs clients. The chiropractor needs patients. The caterers need functions.

If you own a house painting company, you may want to work on the crew but your real job is knocking on doors and always, always trying to get the next job. If you own a restaurant, you may fancy yourself a chef but your real job is to make samplers into regular diners who will also recommend your great food to all of their friends.

As the boss, until your business is well established, your primary function, perhaps your only function, will be as the rainmaker. Without customers, you have no business.

BillFitzPatrick.com, The Action Principles

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