Modern life can make you soft. The status quo may become comfortably familiar. You can actually begin to believe that you are doing all that you can, or that doing more isn’t worth the effort. Challenge yourself. You must start the positive momentum in your life and then you’ve got to stick with it day to day.

You don’t need someone else to tell you not to smoke. If today, you smoked a pack, tomorrow smoke 18. The next day, 17. Improve. If you haven’t read a book recently, read one. If you don’t exercise, take a walk around the block. If you’re shy, say to five new people: “Good morning!”

You know yourself. You know what improvement you need. You don’t need anyone to tell you not to jump from a fifty-story building, so why would you need someone to tell you not to do drugs, to exercise more, eat a sensible diet, talk to your kids, or compliment your employees? You know what to do.

Keep going. No one can say that you failed until you do. Keep taking small steps toward your goal. Challenge the you who is content with yesterday’s accomplish­ments. Take a deep breath. Changes that last a lifetime begin in a moment. With persistence, only time stands between you and your goal.

You learn all you can about your product and your cus­tomers’ needs. You learn all you can about sales and you find the leaders in your industry.

To find the superstars in your industry, read your trade publications and identify all trade websites and blogs. Join all applicable trade associations and participate in meetings, seminars and conventions.

When you find suitable role models, take them to break­fast or lunch. Find out what they are doing and do what they are doing. Ask and listen. What are their thoughts on where your industry is headed? What do they see as future challenges in the industry? Who were your role models’ role models? And, maybe most importantly, what would they do if they were you? This is called copying success.

Don’t be shy about asking for advice and networking assistance. Most successful people will be flattered and not annoyed by your attention. Of course, you must follow-up with a thank you and this is also copying success.

BillFitzPatrick.com, The Action Principles

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