Follow through to make sure that you’ve done the job right. Follow through to say thank you and offer new ideas. Follow through to ask for more business. You earn respect by saying what you’re prepared to do and then doing exactly that. Follow through shows that you are a person of your word and someone who cares. It shows that you are accessible and that you want to keep the lines of communication open. You may make mistakes and follow through gives you the opportunity to correct and to learn from those mistakes. Personalize your fol­low-up with handwritten notes and phone calls. Small gifts, tickets and lunches may also be appropriate follow-up incentives. Check up on yourself and reap the rewards. Follow through amplifies your effectiveness.

Follow through is the secret weapon of the highly suc­cessful businessperson. It is bettering the standard. It is doing the optional. It is always performing above and beyond expectations. It is the wow factor.

It is openly and honestly talking with a customer who has a problem and doing your best to correct it.

It is the contractor who cleans up, not just at the end of a job, but every night. It is the restaurant manager who visits every table after every meal. It is the florist who calls the week after the wedding.

It is the car salesperson or the real estate agent who doesn’t treat you like a one time opportunity but as a life­time customer. It is appreciating and respecting your cus­tomer. It is making the customer feel special and impor­tant.

BillFitzPatrick.com, The Action Principles

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