Following the Action Principles^® makes you an appealing, charismatic person. Students will want to learn from you, bosses to promote you, banks to lend you money and customers to buy your products or services.

Your allure will be your genuine selflessness in wanting to help them to achieve their objective, whether it is to become a black belt or buy a car. By not trying to be a salesperson, but a true customer service person, you will make more sales. Charisma isn’t painted on the out­side. It comes from the inside. Be honest. Be yourself. Adopt this attitude and you will be liked by many – immediately.

Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you.

As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, fol­low up.

Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional prod­ucts and services. Satisfied customers are also your best source for testimonials and referrals.

Be charismatic. Appreciate your appeal. Enjoy the profits.

BillFitzPatrick.com, The Action Principles

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