As a follower of the Action Principles^®, you are proud, strong, friendly, generous and successful. Many will seek your counsel. People will depend on you. Have faith and a belief in your cause. Know what you will fight for and what you won’t. Do not compromise what is right. Stick to your convictions and principles as you allow your eth­ical values to direct your decision-making. Integrity goes beyond self-interest to moral courage. Lying only leads to more lying.

Keep your promises. Fulfill your commitments. People want to know where you stand and for what you stand. People respect honesty and sincerity, but hate hypocrisy. Be consistent. Speak in clear precise facts. Be sure your words match your deeds. Do what you say and your credibility builds. You cannot speak stronger words than,

“I give you my word.”

You can take advantage of customers who aren’t knowledgeable or particularly sophisticated. You can cut corners on your products. You can recommend unneces­sary services. You can be deceptive in your advertising.

In the short run, you may think that taking advantage is an advantage. In the long run, others will have noticed your duplicity and may plot against you. You will be rich but reviled. Eventually, many will relish your demise.

It is much better to be a serious person who takes his business seriously. It is much better to live by a code of honor and core values.

You can decide to set the standard for your industry and maintain your core values. You can feel good about who you are and how you earn a living. Your word and your handshake should mean everything. You know the right thing to do.

BillFitzPatrick.com, The Action Principles

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