Tough means that you are willing to stand tall and per­severe. Even when your mind and body signal perfectly good reasons for giving up, you go on. This tough is obvi­ous. But tough can be seen every day if we choose to look. Tough may be a patient undergoing cancer treatments or a single mother struggling to raise children. Tough can be an alcoholic ready to face rehab or an athlete living in a wheel­chair. Tough can be rejecting false praise and honestly accepting you and your children for who and what you are. Tough is an ability to make the best from what you are given. Tough is making the decision to replace self-pity, complaints and dependence with self-reliance, indepen­dence and action.

You’ve got to be tough to do the big things in life like tak­ing risks, admitting mistakes, and changing bad habits. You’ve got to be tough to do the little things like biting your tongue, waiting your turn and putting up with fools. Self-reliance and self-confidence will demand your toughness. Then, you must temper toughness with kindness, realizing that many times it will be tough to be kind. Be kind anyway.

On your way to extraordinary, you might be passed over for promotion. Partners and employees may disap­point you. You will lose a big deal. For no good reason, customers, clients or patients will switch to your com­petitors. You will introduce products or services that will fall flat and cost you time and money.

You have hit the wall. Push over because all self-made successful people have been there. You are being tested. The world of business is not waiting anxiously for your amazing personal contribution. The time to prove your­self is at hand. Get tough.

This is the wall. You need to climb over it. You may bang your knees and skin your knuckles. This is the price that you are being asked to pay. Pay the price. Climb over the wall. Others have gotten over that wall and you can learn from them. Without whining, second guessing or complaining, suck it up and do what you know you have to do to succeed in business. And, yes, there will be other walls blocking your path. So, get ready and get tough.

BillFitzPatrick.com, The Action Principles

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