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Following the Action Principles^® makes you an appealing, charismatic person. Students will want to learn from you, bosses to promote you, banks to lend you money and customers to buy your products or services.

Your allure will be your genuine selflessness in wanting to help them to achieve their objective, whether it is to become a black belt or buy a car. By not trying to be a salesperson, but a true customer service person, you will make more sales. Charisma isn’t painted on the out­side. It comes from the inside. Be honest. Be yourself. Adopt this attitude and you will be liked by many – immediately.

Likeability is an important business asset. Consumers have a choice to whom to give their money. Let them give you their money because they like you.

As much as possible, learn your customers’ names and use their names when you see them. Greet them with a smile and a warm handshake. All of your customers should be continually reminded that you appreciate their business whether that’s selling pizza, fixing their car, selling their homes or teaching them yoga. Always, fol­low up.

Your appeal pays dividends. Satisfied customers know you, trust you and are the easiest to sell additional prod­ucts and services. Satisfied customers are also your best source for testimonials and referrals.

Be charismatic. Appreciate your appeal. Enjoy the profits.

BillFitzPatrick.com, The Action Principles

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When you feel in the mood to do something, this is the best time to do it.

If you feel happy, smile.

If you feel daring, act.

If you receive good service, compliment.

If you feel energetic, do something positive. If you know a good joke, tell it.

If you feel generous, give.

If you are interested in becoming wealthy, save and invest.

If someone needs help, lend them your strong hands or soft voice.

If you give your word, keep it.

If you want to make things better, vote.

The Business Doesn’t Matter

The business that you choose doesn’t matter. There are five thousand different types of businesses and peo­ple have gotten rich from all of them. You can sell wine in Buenos Aires or tires in Nairobi or arrange lunch dates in Yokohama. There are wealthy lawyers in Cleveland and prosperous sports therapists in Moscow.

The moral is that if the business doesn’t matter you should choose something that you love doing. When you love your work, work doesn’t seem like work.

The business doesn’t matter but your style and attitude do matter. The motivated cab driver in Caracas will make more money than the lazy lawyer in Caracas. With The Action Principles^® and the three simple rules of business as your guides, you will soar far above the average.

BillFitzPatrick.com, The Action Principles

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